Türkiye’s mobile gaming market grew 6% in 2025 to $347 million. Modest in global terms, but the market has been growing for three consecutive years, though the pace is slowing. On the downloads side, the picture looks much like the rest of the world. In 2025, mobile games were downloaded 1.8 billion times in Türkiye (-4% YoY), the third consecutive year of declining downloads. The fastest-growing genres by revenue versus last year: puzzles (+26.1%), racing (+15.8%), and kids’ games (+13.6%). Strategy (+9.2%) and casino (+6.6%) round out the top 5. Top revenue declines are in location-based games (-69.7%), action (-23%), party games (-8.1%), game collections (-2.3%), and simulators (-2.1%). A word from our sponsor Still paying for impressions and clicks that never convert? Advertise your PC game with PWN Games! With our CPA model, you only pay when a player installs, engages, or pays. 250+ PC games promoted, 42M+ players acquired, 10 years in the business. Trusted by top PC game publishers worldwide. Explore PWN Games By downloads, only game collections (+92.8%), adventure (+10.8%), party games (+5.6%), and shooters (+0.2%) showed growth versus last year. PUBG Mobile ($17.3M, +2.1% YoY), eFootball ($10.4M, +11.1% YoY), and Whiteout Survival ($10M, +11.4% YoY) led by revenue in Türkiye in 2025. PUBG Mobile (7.6 million installs, +1.2% YoY), Subway Surfers (7.2 million installs, -4.3% YoY), and Block Blast! (6.1 million installs, +47.6% YoY) led by downloads. IAP revenue from Turkish developers reached $2.76 billion in 2025. Back in 2020, the figure was $504 million. Over six years, Turkish developer revenue grew 450%, at a 42% CAGR. Revenue grew 25.57% in 2025. Turkish developers’ share of global revenue grew from 1% in 2020 to 5% in 2025. The downloads picture is less rosy. There was a spike in 2021-2022, driven in part by successful Rollic releases. In 2025, download growth was just 0.45%, down from 5.85% the year before. 96.9% of all revenue earned by Turkish developers comes from puzzle games of various kinds. Outside that genre, there is a small presence in strategy (0.9% of revenue) and shooters (0.4%). That said, Turkish developers are not exclusively making puzzles: puzzles account for 28.2% of all titles released in 2025. Turkish companies are actively experimenting with arcade (25.9%), action (18.9%), and simulator (11.8%) genres. Royal Match ($1.4B, -2.5% YoY), Toon Blast ($332.6M, +21.5% YoY), and Royal Kingdom ($273.6M, +1,745.4% YoY) led by IAP revenue among Turkish-developed games in 2025. By downloads: Royal Match (82.4 million installs, -29% YoY), Traffic Rider (81.8 million installs, -9.7% YoY), and Royal Kingdom (79.8 million installs, +785.5% YoY). The number of developers in Türkiye has grown rapidly since 2020. By 2025, there was 3.1x more developers in the country than in 2020. The count dipped in 2023 and 2024, but returned to growth in 2025, up 18.6% YoY. IAP revenue leaders in 2025: Dream Games ($1.7B, +14.9% YoY), Peak Games ($619.7M, +18.4%), and Rollic Games ($207M, +137.5%). Downloads leaders: Rollic Games (172.2 million installs, +39.4% YoY), Unico Studio (167 million installs, -12.7% YoY), and Dream Games (162.2 million installs, +29.8% YoY). The investment boom in Turkish companies started in 2020. The success of Rollic and Dream Games, a growing local ecosystem, and relatively low development costs all attracted investor attention. Today, Türkiye averages 24 announced investment deals per year. Since 2009, Turkish gaming companies have raised over $3.6 billion in funding. ❗️The Dream Games rounds appear twice in the table above. This is because the most recent $2.5B raise was structured as two $1.25B tranches, with part equity and part debt. In 2025, Turkish companies raised $234 million, 32x more than in 2020. Founded in January 2024, Grand Games shot up the charts in 2025, with IAP revenue exceeding $115 million. In just 16 months of existence, the studio has raised $105 million. AppMagic analysts believe Grand Games has every chance of becoming Türkiye’s next unicorn. Dream Games followed a different trajectory: the studio grew gradually over time, raising larger rounds as it scaled. It stayed focused on two core titles rather than acquiring studios or building a large slate. Royal Kingdom and Royal Match together have generated over $5.2 billion in IAP revenue for Dream Games. Spyke Games (formerly Combo Games) first made a name for itself in September 2021 with Royal Riches, whose success helped the studio raise $55 million from Griffin Gaming Partners. The studio’s biggest hit to date is Tile Busters, released in September 2022, which generated around $60 million in IAP revenue alone (with significant ad revenue on top, given the nature of the project). In 2024, the studio raised $50 million from Moon Active. The studio is currently growing Yarn Loop: Knit Puzzle, which has already earned $15 million in IAP revenue. Good Job Games is best known today for Match Villains, but it has an interesting story. In November 2020, it released Zen Match, which Moon Active acquired in December 2022 after the game had generated $92 million in IAP revenue. A similar story played out with Wonder Blast, which Fugo Games acquired in May 2025. Good Job Games has raised two investment rounds, of $23 million and $60 million. Peak Games ($1.9B), Loom Games ($1B), and Gram Games ($250M) are the largest M&A deals in the Turkish market. What’s interesting is less the deal sizes and more the overall dynamic. Rollic, acquired by Zynga for $180M in 2020, itself went on to acquire studios (ByteTyper, Zerosum, Creasaur Entertainment, and others) through the end of 2022. Today, however, the studio’s biggest titles, Twisted Tangle, Screw Jam, Color Block Jam, and Knit Out, were all released post-2023 and by external studios. Loom Games, launched in 2025, appears to have reached a $1 billion valuation faster than almost any other company in the space. It was acquired by Scopely, which said it bought the company primarily for its product instincts, rapid iteration, and ability to scale. Peak Games, one of Türkiye's best-known studios, approached April 2026 with $3.4 billion in IAP revenue. Zynga acquired the company for $1.9 billion. There were difficulties under the new owner: IAP revenue began declining in 2021. But the studio managed to reverse the trend with the launch of Match Factory!, which lifted the broader portfolio along with it. Arcadia Gaming Partners, launched in 2025 by Akın Babayiğit, has quickly become one of the most active funds not just in Türkiye but globally. The fund focuses on Turkish developers, but also backs studios outside the country, like Studio42. Bogazici Ventures is another prominent name in the Turkish ecosystem, having operated since 2013 and invested in dozens of gaming and tech startups in Türkiye. The fund’s activity grew significantly in 2021-2024 as investor interest in Türkiye increased. Laton Ventures is known primarily for its investments in Grand Games and Pine Games, and is actively backing tech and gaming startups. Ludus Ventures is another major name in the Turkish investor ecosystem. In addition to active investing, the fund completed several exits in 2025: Playable Factory, Gleam Games, and Paxle Games. A word from our sponsor Still paying for impressions and clicks that never convert? Advertise your PC game with PWN Games! With our CPA model, you only pay when a player installs, engages, or pays. 250+ PC games promoted, 42M+ players acquired, 10 years in the business. Trusted by top PC game publishers worldwide. Explore PWN Games Royal Match is one of the biggest trendsetters in casual live ops. It started with Lava Quest, which was subsequently copied by almost every casual title on the market. Today, Royal Match runs over 150 live ops events per month. Lava Quest requires players to complete several levels in a row within a set time, competing against other users. The mechanic is now present in more than half of casual and hybrid-casual titles. In September 2025, Royal Match introduced the Journey Offer, a post-loss offer mechanic that had appeared in other games before. In Royal Match, it quickly came to account for 8% of all payments and 11% of total revenue. The “Save the King” creative concept introduced by Dream Games in 2021 remains relevant and continues to evolve, and has been adopted by competitors. In recent years, Türkiye has become one of the drivers of the hypercasual and hybrid casual markets. Turkish companies have released Twisted Tangle, Seat Away, Screw Jam, Color Block Jam, Pixel Flow, and many other successful titles. Rollic has been a significant contributor to this success. Since 2022, the company has been investing in the hybrid casual segment, and its success rate (defined as a title earning over $100K in IAP within the first 6 months after launch) has held at 30% since 2023 and reached 50% in 2024. Internally, the bar for what counts as a success is almost certainly higher. In early 2025, Rollic released Knit Out, its most recent hit and the first knitting-themed game on the market. Since then, the use of the word “Knit” in game titles and descriptions has multiplied dramatically. In Q1’26, the Turkish market continued to grow in revenue while downloads kept declining, though the decline has nearly leveled off. Per AppMagic, the market is moving into a maturity phase. Pixel Flow, like Knit Out before it, became a genuine trendsetter. As the game began scaling rapidly, the number of releases featuring the word “Pixel” in their title or description multiplied many times over.

Source: Substack

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