Retail technology innovation of the week Catalyst Brands connects with humanoid robotics firm Figure
Retail Technology Innovation of the Week is a series brought to you by RTIH, highlighting stand out deployments, launches, and initiatives by retailers and tech suppliers. Every week, we showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, building up to the publication of the 2026 report later this year. And this week we’re focusing on humanoid robotics company Figure which has signed a commercial agreement with Catalyst Brands, the operator of JCPenney, Aéropostale, and Brooks Brothers. The initial phase involves Catalyst Brands’ Reno, Nevada distribution logistics centre. The pair aim to automate repetitive, physically demanding sorting and packing tasks, freeing associates to focus on higher skill functions. Figure’s humanoids will first focus on aiding associates in the facility’s Joey Pouch sorting system sequencing, a computerised induction, sorting and packing system. “As we invest in and scale our portfolio, this collaboration with Figure shows how emerging technologies can modernise our operations while strengthening our workforce,” says Marc Rosen, CEO at Catalyst Brands. “When we automate routine tasks, our associates can focus on higher value work and better serve our customers across all our brands.” “Catalyst Brands poses a unique opportunity for Figure to partner with a company in an ambitious expansion phase,” says Brett Adcock, Founder and CEO at Figure. “As Catalyst Brands scales its multi-brand portfolio, our humanoids provide a standardised labour solution that can be deployed across diverse industries instantly. This collaboration establishes the playbook for how AI driven hardware can serve as a primary growth engine for modern holding companies.”
Source: Retail Technology Innovation Hub